2007
Concept / Art Direction / Design

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Idiom is a high-end, Japanese snowboard brand rooted in the intersection of function and minimalism. Each season the line is based around a new theme. For 2008, the theme was the color red. For the key items, we wanted to capture the defining characteristic of the product, as well as
a connection back to the overall theme
of the line.

The book features an extra hit of red throughout and a large foil stamp on
the cover.

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Communication Arts – Exhibit

iDiom