2005 – 2008
Concept / Art Direction / Design

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Every year Burton creates a catalog of their entire product offering. The catalog serves as a tool for the sales force, and guide to
the line for dealers. In the past, product was separated into individual books based on product type. For 09 we consolidated the offering (excluding bags) into two perfect bound books, a hardgoods book and a softgoods book. The two books were smaller, easier to carry and navigate.

Involvement on this project included in-depth photo direction documents based around building greater brand segmentation and a two week lifestyle and action photoshoot in New Zealand.

The books were received by the Burton sales team as the most functional dealer catalog to date.

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Awarded Best Product Catalog in 2008
by Snowsports Industries America (SIA)

Burton