2005 – 2008
Concept / Art Direction / Design
Copywriting / Photography

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From Jake Burton, founder of Burton Snowboards & credited by many as the inventor of the sport of snowboarding:

"I have to be honest in confessing that, although I went along with it, I wasn’t totally confident in the success of presenting so many pages of ‘stories’ prior to the bible section of the catalog. Clearly my paranoia was unfounded. The catalog has been a huge success in fulfilling its role of being a complete product resource (as always) while including a fresh, narrative perspective on what we do. Best ever.”

The Burton Consumer catalog is a massive 270+ page guidebook to Burton’s entire product offering and the brand itself. Each year between 500,000 and a million copies are printed.

For 2009 we re-evaluated where and how our messaging was most impactful across all our marketing channels including the catalog, ads, web and team video.

The updated format tells deeper stories, acts as a tool for the experienced rider and as a guide for the rider new to the sport.

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Burton